North Carolina, August 28, 2025
News Summary
North Carolina’s tourism sector continues to thrive, with a record $36.7 billion in tourist spending and a 4.3% increase in local tax receipts. The resilient tourism industry saw significant visitor spending increases across 71 counties despite challenges from Hurricane Helene. Mecklenburg County leads with $6.4 billion in traveler expenditures, showcasing the state’s appeal as a top destination even in tough times.
North Carolina Tourism Thrives Despite Hurricane Impact
North Carolina’s tourism sector has continued its remarkable growth, with local tax receipts increasing by 4.3% to reach $1.3 billion in 2024. The surge in visitor spending has been evident in 71 out of 100 counties across the state, reflecting the resilient nature of North Carolina’s tourism industry even in the aftermath of natural disasters.
The North Carolina Commerce Department reported a record $36.7 billion in tourist spending for the year 2024, underscoring the strong demand for the state’s diverse tourism offerings. Counties such as Cleveland, Burke, and Iredell led the charge with significant double-digit increases in visitor spending.
Regional Highlights
Burke County recorded the second-highest increase in tourism employment at 7.6%, while Stokes County set the pace with an impressive 8.8% rise in jobs related to travel and tourism. Other notable increases in tourism employment were seen in Gaston County (7%), Union County (6.7%), and Ashe County (6.2%).
Mecklenburg County, which is home to Charlotte, generated $6.4 billion in traveler expenditures, marking an increase of 9.1%, making it the top county for tourism spending in the state. Wake County followed closely with $3.5 billion, a 7.8% increase from the previous year.
Impact of Natural Disasters
Despite facing significant challenges, such as the damage caused by Hurricane Helene on September 27, Buncombe County—which includes Asheville—still ranked third in traveler expenditures with $2.7 billion, although this represented a decline of 10.6% compared to the previous year. Other notable counties in the top 10 for traveler expenditures included Dare County ($2.1 billion), Brunswick County ($1.2 billion), and New Hanover County ($1.1 billion). Moore County, recognized for its golf courses, rounded out the top 10 with $860 million.
Employment and Economic Contributions
Mecklenburg County leads in tourism employment with nearly 38,000 jobs, while only four other counties in the state have employment figures reaching 10,000. The state’s tourism resilience highlights not only its adaptability following setbacks but also its strong allure for visitors seeking varied experiences, from cultural and recreational to culinary adventures.
Conclusion
North Carolina’s tourism sector demonstrates an impressive recovery and growth trajectory, showcasing the state’s ability to attract travelers amid challenges. As reported by the state Commerce Secretary, the mix of attractions—from historical sites to scenic landscapes—further solidifies the state’s position as a top tourist destination.
FAQs
What was the total tourist spending in North Carolina for 2024?
The total tourist spending in North Carolina for 2024 reached a record $36.7 billion.
Which counties in North Carolina saw the highest increases in visitor spending?
Cleveland, Burke, and Iredell counties experienced significant double-digit increases in visitor spending.
How did Hurricane Helene impact tourism spending?
Buncombe County faced substantial damage from Hurricane Helene, resulting in a 10.6% decline in traveler expenditures, which totaled $2.7 billion.
Key Features Overview
| Category | Data |
|---|---|
| Total Tourist Spending (2024) | $36.7 billion |
| Counties with Increased Visitor Spending | 71 out of 100 |
| Top County for Tourism Spending | Mecklenburg County – $6.4 billion |
| Counties with Double-Digit Visitor Spending Increases | Cleveland, Burke, Iredell, Stokes, Ashe, Union, Gaston |
| Impact of Hurricane Helene on Buncombe County | 10.6% decline, $2.7 billion |
Deeper Dive: News & Info About This Topic
HERE Resources
Experience Autumn Bliss in the Northern Outer Banks
Hatteras Island Residents Return as N.C. Highway 12 Reopens
N.C. 12 Reopens Following Hurricane Erin Impact
Hatteras Island, North Carolina Faces Hurricane Erin’s Aftermath Ahead of Labor Day Weekend
Hurricane Erin Causes Significant Damage in Outer Banks
Severe Coastal Erosion Threatens Homes and Infrastructure in Outer Banks
N.C. Highway 12 Reopens After Hurricane Erin Cleanup
N.C. Highway 12 on Hatteras Island Safe for Travel After Hurricane Erin
Hurricane Erin Causes Severe Coastal Flooding Along East Coast
Dare County Declares Emergency as Hurricane Erin Approaches
Additional Resources
- The Center Square: North Carolina Tourism Update
- Wikipedia: North Carolina
- Daily Advance: Tour of Dare County Lighthouses
- Google Search: North Carolina Lighthouses
- Star News Online: Lighthouses in North Carolina
- Encyclopedia Britannica: North Carolina
- Charlotte Observer: North Carolina News
- Google News: North Carolina Tourism
- CBS 17: Bodie Island Lighthouse Incident
Author: STAFF HERE OUTER BANKS WRITER
The OBX STAFF WRITER represents the experienced team at HEREOBX.com, your go-to source for actionable local news and information in the Outer Banks, Dare County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Outer Banks Seafood Festival, NC VIP Fishing Tournament, and NCBBA Red Drum Tournament. Our coverage extends to key organizations like the Outer Banks Chamber of Commerce and Outer Banks Community Foundation, plus leading businesses in tourism, retail, and hospitality that power the local economy such as Kitty Hawk Kites, Outer Banks Mall, and Avon Fishing Pier. As part of the broader HERE network, including HEREAsheville.com, HERECharlotte.com, HEREGreensboro.com, and HERERaleigh.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
